An appeal to emotion is stating that you will do something or believe in something just because you feel a certain way. Emotions are a vital aspect of our lives and we follow how we feel to make decisions. Companies, politicians, and promoters use appeal to emotion to their advantage. They know that if they say certain things then people will respond according to their emotions. The different type of appeals are appealing to fear, appealing to spite, calls in your debts appeals, feel-good argument, and appealing to vanity.
An example of appealing to spite would be if a person didn't help a person out because they once asked for help and they didn't receive it from the person now asking for help. This would be a person holding a grudge and is trying to get even with the other. This type of scenario is something that always bothers me. While somebody may feel the need to get even, I feel that it is necessary to just help somebody out of kindness. It can be frustrating when others won't lend a hand, but the best thing is to do to others as you would want others to do to you.
I found this section of the reading to be very interesting as well as informative. It is very true that emotions play such a key role in our lives and they influence almost all of our decisions. I can not think of a time recently when emotions have not influenced my decisions. Appeals to emotions are definitely common in advertising and campaigning. Appeal to spite was one of the more interesting fallacies to me. The example that you gave made it easy to understand. I also agree with you that people should not always feel the need to get even with someone. Overall, this was an clear and informative post.
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