Friday, October 1, 2010

Advertising and the Internet

http://www.youtube.com/watch?v=9lW-Yr4RnJw

After watching this video you have to wonder whether is possible or not. There are many weight loss products and the advertisements for them are what make them successful. It is important for a weight loss company to have a convincing advertisement else nobody would buy their product. This product took a new approach that is easily attracted by our younger generation. Since the internet is such a huge part of everyday life and youtube.com has become an extremely popular website this advertisement will get attention. The video seems as if it is a normal person who video blogs describing her experience with this product, but in reality it is an ad created by the company. This video can be very believable because it is easy to believe that this girl actually used the product and had amazing results. Since she seems like a normal person it is easy to want to believe her. A person should know not to believe this video because as everybody knows it takes proper eating and an active lifestyle to lose weight and stay thin not some pill. This is personal knowledge that makes this video hard to believe. If my best friend came to me and personally told me she lost 30 pounds from this product then I would have to decide if I believe her since she is a reliable source, but since I have don't know who the girl in the video is and she could just be a paid actor then I find this advertisement hard to believe.

2 comments:

  1. I agree. This video is very appealing to young girls because they can relate to what they see. The pill's results are apparent and serve as evidence to potential consumers. Many people accept the diet industry's claims as true because they want a quick fix. More importantly they do not know of any other quick fixes (because they do not exist). Consumers can either 1. believe it because they don't know of any other way to lose weight quickly, 2. not believe it because they know that it is not effective or healthy, or 3. suspend judgment because they don't know what to believe. It is true that personal experience does tend (and perhaps rightly so) to take precedence over other criteria for accepting or rejecting claims.
    Comm41-81

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  2. These products are always misleading to girls to lose weight. Sure you always see commercials that women lose 10, 20 pounds from diet products but it can have really bad side effects to many people. As a guy it stated that this HCG diet product can also be used for guys too. I don't think men will take it to lose weight because it is used for pregnant women to store body nutrients. The best way to lose weight for any male or female is to eat the right foods daily. No fats and sugars which some diets say your can eat anything but follow the diet. Another factor is to do daily exercise to stay in shape.

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